Bahja and Beyond
Discover Bahja, the spirit of Marrakech, and explore how cultures worldwide – from Dolce Vita to Hygge – celebrate the art of joyful living!
23rd September 2025
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Ideas, trends and expert guides from a Marrakech DMC since 1981
Welcome to the Unitour Maroc blog, your source for practical insights on MICE and event planning in Marrakech, from corporate meetings and incentive trips to conferences, gala dinners and product launches.
As a Destination Management Company operating in Marrakech since 1981, we share what we know best: how to design and run corporate events in Morocco that leave a lasting impression, which venues turn an evening into an experience, and how the industry is evolving — from sustainable event practices to the role of AI in event management.
Alongside our MICE expertise, we also write about tailor-made travel in Morocco: curated itineraries, hidden venues and destination ideas for planners and travellers who want more than the ordinary. Whether you are an event manager scouting Marrakech for your next incentive, or simply looking for inspiration, our articles combine field experience with a genuine love for this city and its surroundings.
Browse our latest posts below — practical guides, industry trends and stories from the ground — and discover why leading agencies trust Unitour Maroc to bring their events to life in Marrakech.
Discover Bahja, the spirit of Marrakech, and explore how cultures worldwide – from Dolce Vita to Hygge – celebrate the art of joyful living!
We’re proud to announce the launch of Unitour Talks, our brand-new podcast dedicated to MICE professionals and event planners worldwide. AI fully generated and produced by Unitour Maroc, your trusted DMC in Marrakech since 1981, this podcast delivers expert insights, behind-the-scenes stories, and practical tips on organizing successful corporate events in Morocco. Whether you’re planning an incentive trip, a conference, or a team-building experience, Unitour Talks is your go-to audio resource for MICE in Morocco.
On this International Women’s Day, Unitour Maroc proudly honors two remarkable women who have shaped our company’s history and continue to inspire us: Paula Breton, the visionary founder of Unitour Maroc in 1981, and Meriame Housni, its dynamic leader since 2012 and current owner.
Unitour Maroc proudly took part in a workshop dedicated to welcoming German MICE agencies to Marrakech. This event provided a fantastic opportunity to highlight Marrakech’s unique appeal as a premier destination for corporate events, while fostering valuable connections with key industry professionals.
Why not host your next MICE event in Tangier? With top venues, rich culture, and scenic beauty, and Unitour, as your expert DMC in Morocco, ensures an unforgettable experience.
DMC in Morocco since 1981, Unitour Maroc, reveals the unmatched potential of Morocco as a MICE (Meetings, Incentives, Conferences, and Exhibitions) destination, making it the ideal partner with over 40 years of experience to bring your vision to life.