In February 2023, a highly successful road show was organized by Destinations + More, a renowned DMC (Destination Management Company) representation agency, in three major German cities, Hamburg, Cologne, and Munich. The road show aimed to promote Morocco as a top destination for Meetings, Incentives, Conferences, and Events (MICE) and was attended by Fouad Housni, Director of Public Relations and Partner at Unitour Morocco, as the sole representative from the company.
Unitour Morocco, a leading DMC in Morocco, was invited to participate in the road show as a representative for the German-speaking countries. Fouad Housni joined the road show to showcase Morocco’s potential as a MICE destination.
The road show organized by Destinations + More provided a unique platform for Unitour Morocco to connect with German event organizers and present Morocco’s diverse offerings for corporate events and conferences. Through engaging presentations, Fouad Housni highlighted Morocco’s exceptional facilities, cultural richness, and modern infrastructure that make it an ideal destination for hosting successful MICE events.
Fouad Housni’s participation in the road show was well-received by the German event organizers, who were impressed with Morocco’s unique offerings. The attendees were particularly interested in the country’s rich history, breathtaking landscapes, and team-building activities that provide memorable experiences for event attendees.
In addition to showcasing Morocco, Fouad Housni also had the opportunity to connect with other professionals from various destinations specializing in the MICE industry. This allowed for networking and exchanging ideas on best practices and trends in the MICE market, further enriching the experience for Unitour Morocco’s team.
Fouad Housni expressed his enthusiasm about the road show, stating, “We are grateful to Destinations + More for organizing this successful road show, which has provided us with an excellent platform to promote Morocco as a premier MICE destination. It has been a valuable opportunity to connect with German event organizers and fellow professionals from other destinations, and we are excited to continue showcasing Morocco’s unique offerings for the MICE industry.”
In conclusion, Fouad Housni’s participation in the road show organized by Destinations + More, a DMC representation agency, in Hamburg, Cologne, and Munich was a significant success in promoting Morocco as a top MICE destination. Through engaging presentations and networking opportunities, Unitour Morocco effectively highlighted Morocco’s exceptional facilities, cultural richness, and team-building activities, positioning it as an ideal destination for corporate events and conferences. The road show provided a valuable platform for Fouad Housni to connect with German event organizers and other industry professionals, further strengthening Morocco’s presence in the MICE market.