Rés. Ahlam C, Apt 10, Guéliz, Marrakech, Morocco

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Driving social impact

The Importance of Responsible Tourism and Community Support

Incorporating responsible tourism and supporting disadvantaged populations during a business trip to Marrakech is not only a socially responsible action, but also aligns with the values of corporate sustainability and ethical business practices. There are several compelling reasons why it is important to include these aspects in a business trip:

Social Impact

Engaging in responsible tourism and providing assistance to disadvantaged populations can have a positive social impact on the local community. By supporting local associations and initiatives that aim to improve the lives of disabled individuals, school children, or elderly individuals, businesses can contribute to the well-being and development of the local population.

Corporate Social Responsibility

Corporate social responsibility (CSR) is increasingly becoming an important consideration for businesses. By incorporating responsible tourism and social initiatives into their business trips, companies can demonstrate their commitment to CSR and showcase their ethical practices to stakeholders, including employees, customers, and investors. This can enhance the company’s reputation, brand image, and stakeholder engagement.

Sustainable Tourism

Responsible tourism practices promote sustainable and responsible use of natural and cultural resources, minimizing negative impacts on the environment and local communities. By incorporating responsible tourism practices into business trips, companies can contribute to the conservation of natural and cultural heritage, support local economies, and promote sustainable tourism practices.

Employee Engagement and Motivation

Engaging employees in responsible tourism and social initiatives during a business trip can boost employee morale, motivation, and engagement. Employees are more likely to be motivated and proud of their company’s commitment to social responsibility, which can positively impact their job satisfaction and loyalty.

Meaningful Experiences

Including responsible tourism and social initiatives in a business trip to Marrakech can provide employees with meaningful and authentic experiences. It allows them to connect with the local culture, interact with local communities, and gain a deeper understanding of social issues, which can enrich their personal and professional growth.

In conclusion, incorporating responsible tourism and supporting disadvantaged populations during a business trip to Marrakech not only benefits the local community and the environment, but also aligns with corporate sustainability, CSR, and employee engagement. It adds value to the overall travel experience and reflects the company’s commitment to making a positive impact on society.

Restore a local school

In Morocco, public schools often face resource limitations and various challenges that hinder students' academic success. Despite gradual improvement, low participation rates in education persist throughout the country, with an increase from 49.7% in 2007-2008 to 56% in 2010-2011. The objective of this project is to enhance school attendance among young boys and girls, aiming to address this issue.

Build a football / sports field

This project consists in widening and improving the playground of the village primary school to build a football field (or sports more generally) for children from 05 to 12/13 years old.

Provide solar-panel driven water pumps

Support a project to provide solar-panel-driven water pumps in a Berber village in the Atlas Mountains. This zone is facing extreme poverty but also has development potential. It is mountainous rangeland with poor productivity and a rain-fed agricultural area in the hinterland near Marrakech. Solar energy could enable the water tower to provide water to this village's houses. This project is designed to achieve sustainable improvement in the quality of villager's life through cleaner water to drink and to help agriculture through more irrigation.

Building dreams in a berber village: creating a Playground

This picture of these teenagers building a playground in a poor rural village helps make the kid's dream come true. Your work will involve manual labour to create a playground for the villages' or a school's children. You will also work on preparing a courtyard space by removing the uneven rocky ground, laying a cement floor, and then creating and equipping a beautiful, fun, safe place for children or students to play. You don't need to have any experience in construction work. An exciting element of a construction project like this is that you, your group members and the people of your host village will see a playground come into being before your eyes!